{"id":317,"date":"2013-05-06T16:50:02","date_gmt":"2013-05-06T16:50:02","guid":{"rendered":"http:\/\/www.volvette.com\/blog\/?p=317"},"modified":"2025-12-12T16:55:10","modified_gmt":"2025-12-12T16:55:10","slug":"vintage-corvette-ads-from-the-1970s","status":"publish","type":"post","link":"http:\/\/www.volvette.com\/blog\/vintage-corvette-ads-from-the-1970s.html","title":{"rendered":"Vintage Corvette Ads from the 1970s"},"content":{"rendered":"<p>We tie up our series on vintage Corvette magazine ads with this series of 4 advertisements from the 1970s.<\/p>\n<h2 style=\"clear: both;\">1977 Corvette Ads<\/h2>\n<h3 style=\"clear: both;\">The Role of the Dream Car<\/h3>\n<p><a href=\"https:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1977-corvette-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-319\" src=\"https:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1977-corvette-1-213x300.jpg\" alt=\"1977 Corvette Ad\" width=\"213\" height=\"300\" srcset=\"http:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1977-corvette-1-213x300.jpg 213w, http:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1977-corvette-1.jpg 456w\" sizes=\"auto, (max-width: 213px) 100vw, 213px\" \/><\/a>For many in 1977 &#8211; like today &#8211; the Corvette was a dream car, what people worked and saved their entire lives for. Chevrolet capitalizes on the exclusivity of owning a Corvette in this ad, featuring a yellow 1977 model being driven out of a parking lot. &#8220;Now that&#8217;s a dream that ranks with scaling tall mountains and sailing wide seas&#8221; evokes the explorer and adventurer in all of us.<\/p>\n<h2 style=\"clear: both;\">1978 Corvette Ads<\/h2>\n<h3 style=\"clear: both;\">Silver Anniversary Corvette<\/h3>\n<p><a href=\"https:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1978-corvette-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-320\" src=\"https:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1978-corvette-1-224x300.jpg\" alt=\"1978 Corvette Ad\" width=\"224\" height=\"300\" srcset=\"http:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1978-corvette-1-224x300.jpg 224w, http:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1978-corvette-1.jpg 479w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/a>After 25 years, sales on the Corvette were still going strong, and\u00a0Chevrolet prepared to celebrate it&#8217;s silver anniversary. The ad features a stunning photograph of the 25th silver anniversary edition along with the original 1953 Corvette, and the slogan &#8220;25 years of men, machines, and memories&#8221;.<\/p>\n<h3 style=\"clear: both;\">Corvette Pace Car<\/h3>\n<p><a href=\"https:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1978-corvette-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-321\" src=\"https:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1978-corvette-2-213x300.jpg\" alt=\"1978 Corvette Ad\" width=\"213\" height=\"300\" srcset=\"http:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1978-corvette-2-213x300.jpg 213w, http:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1978-corvette-2.jpg 456w\" sizes=\"auto, (max-width: 213px) 100vw, 213px\" \/><\/a>The 1978 Corvette was selected as the pace car for the Indianapolis 500, the same year as the &#8220;silver&#8221; 25th anniversary of the first American sports car. To celebrate, Chevrolet released a limited edition Coupe was produced. Each of the 6500 cars in this run carried the Official Pace Car graphics and a 350-cubic inch 4-barrel V8 engine.<\/p>\n<p>Interested? There&#8217;s <a href=\"https:\/\/buyavette.net\/\" target=\"_blank\" rel=\"noopener\">one for sale here<\/a>! Then everyone can try to keep pace with you!<\/p>\n<h2 style=\"clear: both;\">1979 Corvette Ads<\/h2>\n<h3 style=\"clear: both;\">A Work of Art<\/h3>\n<p><a href=\"https:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1979-corvette-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-322\" src=\"https:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1979-corvette-1-217x300.jpg\" alt=\"1979 Corvette Ad\" width=\"217\" height=\"300\" srcset=\"http:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1979-corvette-1-217x300.jpg 217w, http:\/\/www.volvette.com\/blog\/wp-content\/uploads\/2013\/05\/1979-corvette-1.jpg 464w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><\/a>Perhaps it&#8217;s not enough to have an actual Corvette in your garage &#8211; now you can have a poster there too! Or in your office, your bedroom &#8211; this one&#8217;s for everyone. For only $5.95, Corvette fans could mail in the coupon form from this advertisement and in return receive a 36&#8243; x 31&#8243; poster with illustrations of America&#8217;s favorite sports car. What a great way to spread the word&#8230;the 1970s version of viral marketing!<\/p>\n<p>The artwork for the poster was created by renowned illustrator Ken Dallison. He has a website with some of his prints for sale at\u00a0<a href=\"http:\/\/kendallison.com\/\" target=\"_blank\" rel=\"noopener\">www.kendallison.com<\/a>.<\/p>\n<p style=\"clear: both;\">We hope you&#8217;ve enjoyed our series on Vintage Corvette Advertisements. We&#8217;ve enjoyed finding and writing about them! A final thanks to\u00a0<a href=\"http:\/\/www.flickr.com\/photos\/autohistorian\/\" target=\"_blank\" rel=\"noopener\">Alden Jewell on Flickr<\/a>\u00a0for publishing these ads.<\/p>\n<p>Original Photos on Flickr:<br \/>\n<a href=\"http:\/\/www.flickr.com\/photos\/autohistorian\/6772942836\/\" target=\"_blank\" rel=\"noopener\">Photo 1<\/a><br \/>\n<a href=\"http:\/\/www.flickr.com\/photos\/autohistorian\/5014164576\/\" target=\"_blank\" rel=\"noopener\">Photo 2<\/a><br \/>\n<a href=\"http:\/\/www.flickr.com\/photos\/autohistorian\/6919060179\/\" target=\"_blank\" rel=\"noopener\">Photo 3<\/a><br \/>\n<a href=\"http:\/\/www.flickr.com\/photos\/autohistorian\/6919061901\/\" target=\"_blank\" rel=\"noopener\">Photo 4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We tie up our series on vintage Corvette magazine ads with this series of 4 advertisements from the 1970s. 1977 Corvette Ads The Role of the Dream Car For many in 1977 &#8211; like today &#8211; the Corvette was a dream car, what people worked and saved their entire lives for. Chevrolet capitalizes on the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8],"class_list":["post-317","post","type-post","status-publish","format-standard","hentry","category-corvette-information","tag-vintage-ads","entry","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vintage Corvette Ads from the 1970s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.volvette.com\/blog\/vintage-corvette-ads-from-the-1970s.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vintage Corvette Ads from the 1970s\" \/>\n<meta property=\"og:description\" content=\"We tie up our series on vintage Corvette magazine ads with this series of 4 advertisements from the 1970s. 1977 Corvette Ads The Role of the Dream Car For many in 1977 &#8211; like today &#8211; the Corvette was a dream car, what people worked and saved their entire lives for. 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